Sour Grapes
As if I didn't already have enough reasons to stop drinking...
Martha Stewart is launching her own wine label. "Martha Stewart Vintage" will be manufactured and distributed by Gallo wines, and will sell for about $15 a bottle. The first markets to get a chance to get stewed with Stewart will include Phoenix, Denver and Charlotte where, presumably, the best wine labels are already Sam's Club and Costco.
As nauseating as the prospect of Martha Stewart wines are, I do have to give her and her marketing people credit for finding every way possible to pander to the trailer park crowd in the fly-over states. A Martha Stewart line of flowers in conjunction with that famous 1-800 firm is also on the horizon.
The only thing left might be tastefully decorated Martha Stewart condoms. After all, if the idea is to be a wh*re of national proportions, one should at least do it responsibly.
Martha Stewart is launching her own wine label. "Martha Stewart Vintage" will be manufactured and distributed by Gallo wines, and will sell for about $15 a bottle. The first markets to get a chance to get stewed with Stewart will include Phoenix, Denver and Charlotte where, presumably, the best wine labels are already Sam's Club and Costco.
As nauseating as the prospect of Martha Stewart wines are, I do have to give her and her marketing people credit for finding every way possible to pander to the trailer park crowd in the fly-over states. A Martha Stewart line of flowers in conjunction with that famous 1-800 firm is also on the horizon.
The only thing left might be tastefully decorated Martha Stewart condoms. After all, if the idea is to be a wh*re of national proportions, one should at least do it responsibly.
posted by Bill at
4:03 PM
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